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Liza Choa

Three Brands, One Mission

For me, business isn’t just business, it’s my creative playground. I see each of my brands as a form of self-expression. They’re the canvas where I bring my love of building, scaling, and innovating to life, and it just so happens that in doing what I love, I help my clients thrive.

Each business is a piece of the larger puzzle to support the Practice Valuation Framework, transforming the dental world one aligned, accelerated, and amplified practice at a time.

Dental Growth Ecosystem

This infographic maps out the key stages that shape a practice’s exit valuation. It’s a clear visual guide to understanding how a practice’s foundational operational alignment, marketing acceleration, and brand amplification all contribute to building a more valuable dental practice.

Align

DCRM.io
  • Centralising enquiries and conversions
  • Drives predictable growth
  • Preparing for marketing process

Accelerate

Practice Growth Studio
  • Diagnosis and strategy
  • Manage the full traffic ecosystem
  • Increasing the practice value

Amplify

PGS Dental Masters
  • Capturing philosophy
  • Transforming story into brand equity
  • Creates a powerful connection with prospective patients

Align

your lead flow with DCRM.io

DCRM.io

DCRM is your foundational, AI-Powered lead-to-booking engine, centralising enquiries, automations, follow-ups, and conversions long before patients reach your PMS.

It’s the operating layer that drives predictable new-patient growth, and prepares your practice for acceleration, so when you turn on the marketing tap, everything flows.

Visit DCRM.io ⟶

Accelerate

your growth with
Practice Growth Studio

Practice Growth Studio

Now that we’ve ensured you don’t have a leaky “lead” bucket with DCRM.io, we can turn on your marketing with Practice Growth Studio.

Practice Growth Studio is one of the most exclusive, boutique dental marketing agencies in the world, designed to help practices double their revenue in three years or less.

With over 10 years working alongside some of Australia’s most respected dental brands, we know what it takes to grow a practice the right way.

We start with diagnosis and strategy, then build world-class, conversion-driven websites that bring down your cost per lead.

From Google Ads, SEO, AEO, and Meta Ads to video marketing and YouTube Ads, we manage the full traffic ecosystem to accelerate predictable new-patient growth, moving you up the Practice Valuation Framework and increasing the value of your practice.

Visit practicegrowthstudio.com ⟶

Amplify

Your brand with DentalMasters.TV

PGS Dental Masters

Now that your practice is aligned and accelerating, it’s time to… amplify. DentalMasters.TV is an intimate, poetic online docu-series showcasing the world’s best dentists who are redefining modern dentistry.

Hosted on a third-party platform, DentalMasters.TV elevates your brand in a way that self-promoting marketing never can, positioning you as a thought leader whose story is worth cultivating.

Inspired by Netflix’s Chef’s Table, we capture your philosophy, your craft, and the heart behind your work, transforming your story into brand equity that builds trust, authority, and long-term practice valuation.

And because your story is told with honesty, beauty, and emotional depth, it creates a powerful connection with prospective patients, the kind that removes comparison shopping and makes your practice the one they feel drawn to, trust, and choose.

This is by invitation only.

Visit dentalmasters.tv ⟶